c3controls
Clients:
Category:
Website Design, Branding, SEO, Social Media, Video
c3controls + c3digitus: A Digital Transformation Case Study
The Challenge
c3controls is a leading provider of durable, well-designed industrial electrical control products based near Pittsburgh, PA. Since 1976, the company has built a reputation for engineering excellence – its components power operations at some of the world’s largest companies, including Tesla, GE, Walmart, Target, and Coca-Cola.
Years ago, c3controls identified an opportunity to evolve its digital strategy in order to expand visibility, drive stronger lead generation, and ultimately sell more products. Yet in searching for a partner to support that growth, the company found no agency fully understood its needs or offered the industrial B2B expertise required to meet them.
Rather than compromise, c3controls built its own capability in-house. The result was c3digitus, a purpose-built digital marketing team rooted in the same DNA of meticulous engineering and systematic problem-solving. With a disciplined, process-driven approach, c3digitus develops integrated digital systems designed to deliver measurable, meaningful sales.
This intentional evolution transformed c3controls’ online presence, driving exceptional growth across every marketing channel (services and results detailed below). What began as an internal capability has since grown into a separate, sister company serving external clients. Today, c3digitus is a trusted partner not only to industrial B2B companies, but also to a growing range of organizations seeking the same disciplined, results-driven approach to digital marketing.
The Services
- Branding
- Website Development
- SEO
- Social Media
- Video
It began with a refreshed brand identity that repositioned c3controls as more than just a catalog of products. The goal was to establish the company as a thought leader and solution provider within the industries it serves, emphasizing expertise, reliability, and long-term partnership. This shift laid the foundation for every digital effort that followed.
The next step was a redesign of the website. Rather than replicate traditional distributor-driven models common in the electrical controls industry, c3controls built a modern, user-friendly ecommerce experience, one that prioritized direct access to information, simplified navigation, and intuitive product exploration. Over time, the site also evolved into a broader knowledge hub, offering blogs, white papers, and other resources to support buyers and engineers earlier in their decision-making process.
A long-term Search Engine Optimization (SEO) strategy was then developed to replace reliance on paid advertising and create a durable foundation for organic growth. The focus was on content structure, keyword targeting, and technical optimization, ensuring the site would attract and serve the right audiences.
Social media efforts centered on LinkedIn, where c3digitus restructured the strategy to build brand presence and foster a sense of community among customers, partners, and peers in the industrial space.
Finally, 3D video animations were introduced to present c3controls’ products in a way the industry had rarely seen, visually communicating form, function, and technical value with clarity and precision.
Together, these strategies formed a cohesive digital ecosystem, built not just to promote c3controls’ products, but to reflect its values, support its customers, and lead within its industry. Each element reinforced the next, creating a foundation for long-term growth and digital leadership.
The Results
28.66%
Web Traffic CAGR
11.83%
Web Conversion Rate
11.83%
Web Conversion Rate
3x
LinkedIn Engagement vs. Industry
Over the past five-plus years with c3digitus, c3controls has demonstrated steady, measurable digital growth across every major channel. Website traffic has increased at a 28.66% CAGR (Compound Annual Growth Rate), while the website conversion rate has grown at a 20.64% CAGR, now 10-12%, more than three times higher than the industry average, as customers increasingly use the site as a direct purchasing resource. Search performance has expanded significantly as well, with first-page Google keyword rankings growing at a 61.94% CAGR, now totaling more than 2,000 high-value keywords used by engineers and buyers researching industrial controls.
On LinkedIn, the company’s primary platform for industrial engagement, followers have grown at a 23.90% CAGR while the engagement rate is now three times higher than the industry average, reflecting meaningful interaction rather than passive growth.
Taken together, these metrics demonstrate the strength of a long-term, disciplined digital strategy, one that continues to evolve as c3digitus and c3controls build on what’s working, refine what can be improved, and adapt to the changing expectations of modern industrial buyers.
The Quote
“Throughout my career, I’ve experienced a lot of marketing from some of the largest agencies. c3digitus operates at a different level. Their understanding of our industry and goals is integral to our sales success. The high-quality sales leads they produce give us an advantage over the competition. We couldn’t do it without them!”
– Rick O’Neal – Vice President, Sales – c3controls