Butler Technologies
Clients:
Category:
SEO, Social Media, Video, Lead Generation
Butler Technologies + c3digitus: A Strategic Partnership Case Study
The Challenge
Butler Technologies, Inc. (BTI), has been one of the most trusted names in user interfaces since 1990. Specializing in membrane switches and graphic overlays, BTI is known has earned a strong reputation for printing, fabricating, and assembling custom components. Their expertise has been showcased on a global stage – with the development of printed heater technology for the Ralph Lauren parkas worn by Team USA Athletes during the 2018 Winter Olympic Games.
BTI continues to push the industry forward through ongoing improvements, experimentation with new printing processes, and the use of unique materials tailored to each application. This approach enables BTI to lead a competitive and evolving market while redefining the boundaries of what electronic technologies can achieve.
That same forward-thinking mindset carries into their marketing, where BTI identified opportunities to increase visibility and sharpen execution. The challenge wasn’t strategy, rather it was internal bandwidth. To close the gap, BTI partnered with c3digitus–a collaboration that quickly evolved into a trusted partnership. . Today, c3digitus operates as a tactical extension of BTI’s internal team: executing key initiatives, maintaining momentum, and supporting long-term strategic objectives.
The Services
- SEO
- Social Media
- Video
- Lead Generation
The partnership between BTI and c3digitus began with a focus on search engine optimization (SEO). From the start, the goal has been to strengthen long-term visibility and help the right audiences discover BTI as search behavior continues to evolve. This includes ongoing content development, keyword targeting, technical site optimization, and continuous performance tracking – building a durable organic foundation that reflects the company’s capabilities, applications, and expertise.
Social media support, centered on LinkedIn, ensures BTI maintains a consistent and active brand presence. c3digitus helps plan, write, and publish content through a structured approach that aligns messaging across channels, increases awareness, and reinforces BTI’s reputation in the user interface space.
Video content complements these efforts by telling BTI’s story in a more dynamic, engaging way. Professional yet authentic, the videos highlight not only the technology but also the people and processes behind it. They also give internal team members a platform to share insights and demonstrate BTI’s deep industry knowledge.
As the partnership has grown, so has its scope. c3digitus now delivers lead generation support, providing BTI with curated contact lists from high-priority target companies. These lists are built through detailed prospecting and aligned to BTI’s ideal customer profiles, enabling their sales team to focus outreach on the right opportunities with greater efficiency.
Additional support includes a wide range of ad-hoc projects such as website updates, digital advertising, email campaigns, and ongoing graphic design work. Together, these initiatives give BTI the support they need to maintain steady progress without putting added strain on internal resources. As the strategic partnership continues, c3digitus remains well-positioned to support BTI’s long-term growth.
The Results
118%
Google First-Page Keywords Increase
“We’re seeing referral traffic from AI platforms, which is monumental as more people turn to AI as a search engine.”
55%
Website Traffic Increase
“We’re not only attracting more leads, we’re attracting better ones.”
80%
Marketing-Qualified Leads Increase
“Our conversion rate also rose, allowing us to qualify and quote more opportunities than ever before.”
188%
YouTube Views Increase
“Customers tell us they look forward to each new video, and the anticipation has driven real engagement with our brand.”
Since partnering with c3digitus, Butler Technologies has achieved measurable, consistent growth across its digital channels. Search visibility has expanded significantly, with a 118% increase in first-page Google keywords – making BTI easier to find for engineers and buyers researching user interface solutions. The company has also started to see traffic from AI-driven platforms, reinforcing the value of having clear, well-structured content.
Website performance has seen aggressive performance. Traffic is up more than 55%, and conversion rates have improved, enabling BTI to qualify and quote more opportunities than ever before. These gains, supported by both SEO and targeted prospecting, have contributed to an 80% increase in marketing-qualified leads.
Video engagement continues to grow as well. YouTube viewership has increased by more than 188%, with audiences responding positively to each new release – turning interest into real interaction and helping reinforce the brand in a more human, relatable way.
Together, these results reflect the strength of a long-term digital strategy – one that continues to evolve as c3digitus and BTI adapt to changing search behaviors, new technologies, and modern buyer expectations.
The Quote
“I highly recommend c3digitus to other B2B companies because they truly function as a full marketing team. There’s no need to juggle multiple vendors. c3digitus has the expertise to manage a wide range of projects and a deep understanding of the nuances of B2B marketing.”
– Courtney Houtz – Marketing Director – Butler Technologies, Inc.