Atlas vs Comet: The AI Browser Battle Marketers Can’t Ignore
Artificial intelligence has officially moved into your browser, a shift that aligns with how brands now optimize for AI-driven search experiences. Two powerful players, OpenAI’s Atlas and Perplexity’s Comet, are redefining what it means to search, research, and work online. Both browsers promise to bring ChatGPT-like intelligence right inside your daily workflow, making copy-pasting, endless […]
SEO Strategy in the Age of AI Summaries and Chat Tools
The search landscape in 2025 looks very different from what it did just a few years ago. Generative AI has evolved from a novel experiment into a fundamental part of how people search, learn, and make purchase decisions. Whether it’s Google’s AI Overviews or conversational tools like ChatGPT, the way users find information has changed […]
Search Habits & AI Trust: Consumer Behavior in 2025
The rise of generative AI tools like ChatGPT and Gemini promised a future where traditional search engines might fade into the background. When ChatGPT launched, many tech pundits speculated that Google’s dominance might collapse – some even claimed they personally “never use Google anymore”. As we step into late 2025, however, the data tells a […]
What Is a Google Core Update? (And How to Recover)
Google’s search algorithm is constantly evolving, but Core Updates stand out as especially impactful changes. For SEO professionals and digital marketers, understanding Google’s core updates and how to recover if your site is hit, is crucial. In this comprehensive guide, we’ll explain what Google core updates are, why they matter for your SEO, and provide […]
Google’s June 2025 Core Update – Rollout, Impact & SEO Best Practices
Google’s June 2025 Core Update is now rolling out, bringing broad changes to the search algorithm. The update was announced on June 30, 2025, and may take up to three weeks to complete. As a broad core update, it affects search results globally and is not aimed at any specific niche or tactic, so rankings […]
Generative AI’s Impact on Search and SEO
Introduction & The Rise of Zero-Click Searches Generative AI is fundamentally changing how people discover information and brands on the internet. Google’s AI-powered overviews, ChatGPT, Perplexity, and other tools now provide instant answers, often bypassing traditional “10 blue links” altogether. For marketing leaders and SEO strategists, this raises an urgent question: How do you stay […]
Square vs Squarespace: Which Platform Fits Your Business Best?
Square and Squarespace are often compared due to their similar names, but they serve very different purposes. Choosing the right platform can influence not only your website’s appearance but also how efficiently your business operates online. This article offers a detailed, yet compact comparison of Squarespace vs Squarespace—looking at features, pricing, ecommerce tools, SEO capabilities, […]
Core Web Vitals: The Ultimate Guide to Boosting User Experience
Did you know that a mere 1-second delay in page load time can slash your conversions by 7%? In today’s fast-paced digital world, speed, interactivity, and stability aren’t just nice-to-haves; they’re critical to keeping users happy and climbing Google’s search rankings. Enter Core Web Vitals, Google’s game-changing metrics that measure user experience and directly impact […]